Polish 'Kabisa' Energy Drink Expected to give Redbull Fierce Competition in Kenya/Africa
Polish Company enters Africa with a promise to bridge gaps in the beverage Market.
Nicholas Waigwa/US-Blasting News
New Investments are converting Kenya into a regional hub for investment. During his first visit to Kenya in July 2015 as President of the United States of America,Barrack Obama acknowledged that “new investment is making Kenya a hub for regional trade,"
The US president told delegates at the 1st Global Entrepreneurship Summit in Sub-Saharan #Africa that Africa, “…needs to be a future hub of global growth, not just African growth.” According to Obama, who was accompanied to the summit by over 150 incredible entrepreneurs and business leaders, “Kenya is already leading the way.”
Steady growth on the continent
As Africa economic growth scores high,investors from across the world continue to see the continent’s promise for steady growth, and the potential of Kenya holds as a hub for regional and global trade. Former Jumia executives recently left the company to produce Africa-oriented products to tap into the growing Africa Market, under their newly established company, the Mutalo Group.
Tomasz Nowowiesjski is the Chief Executive Officer of the Polish Mutalo Group Company whose product – an energy drink with a Swahili name “KABISA” is premiering in Kenya before the end of the year 2016. He says an existing product gap which has rendered consumers with limited alternatives for energy drinks is what his company had come to bridge, “When I was in Kenya I noticed that there is a growing number of people who are eager to spend a little bit more for basic products to avoid low-quality beverages. They have to choose between the cheapest and the most expensive ones. Our target is somewhere in between.”