A Partnership with Zeno Media – a streaming company has made Bahamas Telecommunications Company to become the first mobile carrier in the Bahamas to introduce a Radio App.
App to deliver exclusive radio content
Inspired by
innovative and commitment to deliver great content to listeners worldwide, Zeno
Media has announced a ground breaking partnership with
Bahamas’ leading telco – Bahamas Telecommunication Company aimed at providing
exclusive broadcast content to address the radio listening needs of the
Bahamian, Haitian and Jamaican diaspora communities.
The partnership
according to Zeno Media’s Chief Executive officer Morris Berger is the first of
its kind for content delivery on the carrier side and features exclusive radio
content from the Bahamas, Haiti and Jamaica. With the App, users will listen to
live and on demand content, and at the same time have access
to download their favourite podcasts.
"We believe this
unique model is one that can be replicated across multiple regions globally.
With our exclusive and global licensing agreements, along with mobile
operators network of subscribers, we have the opportunity to
help broadcasters increase audience footprint and advertising revenues."
Said Morris.
BTC’s ‘Blue Letter’ Day
BTC’s Director of
Consumer Operations, Ben Freeman highlighted that his company is committed to
creating meaningful moments for their customer base as he welcomed the
historical partnership with Zeno Media and the launch of
the new App.
“Starting today,
customers can download our BTC Radio App. This is yet another ‘Blue Letter’ day
in the history of BTC. We are proud to be the first mobile carrier to introduce
radio app, providing access to local radio stations free of charge.” Noted
Freeman
Zeno Media has in the
past few years been making it possible for immigrants living far away from
their home countries to listen to their favourite radio stations from back home
through the Call to Listen innovation.
Listeners are provided with telephone numbers that they can simply call to
listen to radio stations of their choice from back home without incurring
internet data costs.
According to
the company website, “Call-to-Listen is a free advertising
supported listening service designed for audio broadcasters.” It makes it
possible for listeners to listen to audio content from their favorite radio
stations or personalities. The service reaches a geographically diverse
audience and does not require one to have a smart phone, data plan or internet
connectivity – just a simple phone call because it uses mobile minutes without
additional charges.
In 2018, the
streaming platform formerly known as Zeno Radio officially announced acquisition
of AudioNow and branded to Zeno Media. In their formal announcement
in June, 2018, they stated the acquisition was going to further their product
offering thus, "...creating a global media powerhouse that serves 2
billion monthly listening minutes in more than 100 languages across 150
countries."
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